Driving Growth in the AI Era: The CMO's New Playbook

The role of the CMO has reached a defining moment. As generative AI transforms the industry, 70% of CMOs are now steering their company's AI initiatives, according to Boston Consulting Group research. This marks a clear evolution from brand stewards to strategic growth drivers.

In this comprehensive playbook, Zeta Global brings together research and expert insights to show how leading CMOs are closing the “Intelligence Gap” between data and insights, to transform marketing from a cost center to a growth engine.

Achieve the Impossible™ in 2025 with Zeta Global’s practical roadmap for success in 2025 and beyond, including:

How to align the C-suite around your AI vision and strategy
What it takes to transform marketing into a data-driven profit center
Why some CMOs achieve 10% revenue growth while others struggle
The new metrics that matter in the Intelligence-Powered Era

19 pages

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Driving Growth in the AI Era: The CMO's New Playbook

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Achieve the Impossible™ in 2025 with Zeta Global’s practical roadmap for success in 2025 and beyond, including:

Download Now