The Customer Journey: Data-Driven Insights on the Modern Path to Purchase

Live Webinar:
Wednesday, January 29
at 2pm ET / 11am PT

More than a fifth of customers (22.8%) research products five or more times before buying, making accurate attribution even more crucial, according to research from EMARKETER and impact.com.

Today's path to purchase has evolved from a simple funnel into a complex web of touchpoints. Join us for an exclusive Tech-Talk Webinar where EMARKETER and impact.com will reveal fresh insights from a new survey of over 1,000 US adults, uncovering the intricate dynamics of modern shopping behavior.

You'll learn:

How to optimize your marketing strategy across multiple customer touchpoints
Ways the discovery-to-purchase journey varies across different product categories and price points
Why traditional attribution models are falling short when 80% of retail still happens in-store
What drives high-income consumers to research products up to 5+ times before buying

Presenter

Cristy Gracia

Chief Marketing Officer, impact.com

Moderator

Sara Lebow

Senior Analyst, Media Content, EMARKETER

*Speakers subject to change

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