Beyond Prompts: How Agentic AI Redefines Real-Time Decision Making

Live Webinar:
Thursday, January 23 at 2pm ET / 11am PT

Key stat: 85% of customer service representatives at organizations that use AI say it saves time, according to Salesforce research.

Two years after the launch of ChatGPT, marketers are already preparing for the next phase of artificial intelligence. In this Field Guide Webinar, EMARKETER’s Arielle Feger and Salesforce’s Kimen Warner will take a deep dive into autonomous AI agents that are reshaping how businesses operate, make decisions, and serve customers.

You will learn:

The fundamental differences between traditional AI and autonomous agents composable customer data platform
Practical strategies for implementing agentic AI in your marketing stack
Real-world applications driving marketing innovation and scalability

Speakers

Arielle Feger

Senior Analyst, EMARKETER

Kimen Warner

Senior Vice President, Personalization & Marketing Intelligence,
Salesforce

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