6 Charts to Prepare CTV Advertisers for 2025

Key stat: US connected TV (CTV) ad spend will reach $33.35 billion in 2025, representing 9.6% of total digital ad spend, according to EMARKETER’s forecast.

The landscape of connected TV advertising is experiencing transformative change. Our latest analysis unpacks the seismic shifts in viewer behavior, platform dominance, and advertising effectiveness that will reshape CTV strategies in 2025.

Insights from our Top Charts collection include:

Why CTV is outpacing all other media types in growth
What's driving YouTube and Netflix's battle for viewer attention and ad dollars
Why digital sports viewership is surpassing traditional pay TV
How FAST platforms are reshaping viewer habits

Access these exclusive insights to position your brand at the forefront of CTV innovation.

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6 Charts to Prepare CTV Advertisers for 2025

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Insights from our Top Charts collection include:

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