The Modern Customer Journey: Understanding Multichannel Discovery, Research, and Purchase Patterns

Most shoppers (69.3%) discover new products at least once a week, and many research products at least three times before deciding to buy, according to a new survey of more than 1,000 US consumers by EMARKETER and impact.com.

The modern consumer journey is more complex than ever before. Download our report, “The Modern Customer Journey: Understanding Multichannel Discovery, Research, and Purchase Patterns,” created together with impact.com.

You’ll learn:

The influence of multiple research touchpoints on buying behavior
Critical factors influencing purchase decisions across product categories
How high-income consumers approach purchase decisions

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Custom Research Report: The Modern Customer Journey

Created in partnership with

You’ll learn:

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