2025 Commerce Media Strategies

U.S. retail media ad spending is projected to top $62.8 billion in 2025, a 20% increase YoY, according to EMARKETER’s forecast.

As retail media networks continue to grow, other industries are adopting the model to monetize their own first-party data. In a new report and on-demand Tech Talk from EMARKETER, explore which verticals are positioned for commerce media success in 2025 and the unique challenges.

You will discover:

What challenges nonretail verticals face in adapting the retail media model
Why first-party targeting strategies are capturing larger shares of ad budgets
Which ad formats are driving new revenue streams
What strategies enhance clickthrough rates by more than 50%

Register Now

* First Name:

* Last Name:

* Business Email:

* Company:

* Job Title:

* Country:

* Company Size:

* I am a commerce/retail media network:

Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes the EMARKETER FYI.

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Koddi; and you consent to EMARKETER sharing your registration information with Koddi. You also accept EMARKETER's Terms and Privacy Policy. Learn about Koddi's privacy practices here.

2025 Commerce Media Strategies

Sponsored by:

You will discover:

Register Now