At POSSIBLE 2025, EMARKETER's CEO Matthias Braun and leading analysts Jasmine Enberg, Sarah Marzano and Evelyn Mitchell-Wolf took the stage to cut through industry noise and bust three of today’s most significant marketing myths.

Now you can download the entire presentation, “EMARKETER's Outlook on AI Search, Brand Safety, and How to Compete Against the Triopoly,” to access exclusive insights on:

  • The real impact of AI-driven search
  • How to navigate the evolving brand safety landscape
  • What it takes to compete in a world still dominated by Google, Meta, and Amazon

Matthias Braun

Matthias Braun is CEO of EMARKETER, where he is currently focused on advancing the EMARKETER product experience through AI and exploring how AI will transform search advertising. A former Axel Springer executive and BCG consultant, he brings deep expertise in digital media, business strategy, and navigating disruptive trends.

Jasmine Enberg

Jasmine Enberg is VP and Principal Analyst at EMARKETER, where she leads coverage of social media and the creator economy. A frequent commentator on Bloomberg, CNBC, and BBC, she offers trusted insights on platforms, advertising, and culture and is regularly cited by The Wall Street Journal, The New York Times, and more.

Sarah Marzano

Sarah Marzano is a Principal Analyst at EMARKETER, covering retail media, seasonal shopping trends, and consumer technology. Formerly with Gartner and L2, her insights have been featured in The Wall Street Journal, Ad Age, Adweek, and Modern Retail.

Evelyn Mitchell-Wolf

Evelyn Mitchell-Wolf is a Senior Analyst at EMARKETER, specializing in US digital ad trends, programmatic media buying, and ad measurement. She is a frequent media contributor to The New York Times, Bloomberg, Adweek, and more, and has spoken at events like Programmatic I/O and Snap’s Luxury Summit.

Free Guide: Sessions to Watch & Must-Know Trends

Our curated guide of the can’t-miss sessions from POSSIBLE 2025—plus expert insights to help you dig deeper into the themes shaping digital marketing this year. Includes daily session picks, report pairings, and analyst tips.

Download the Guide

Unlock exclusive insights from POSSIBLE 2025

By clicking "Download the Presentation," you agree to receive marketing emails from EMARKETER. You also accept EMARKETER's Terms and Privacy Policy.

*Copyright © EMARKETER. All Rights Reserved.

 
Privacy Policy Your Privacy Choices   Terms of Service