Key stat: Private label sales are growing more than twice as fast as national brands—2.3% YoY versus 1.1%, according to the Private Label Manufacturers Association—marking a fundamental shift in consumer preferences.
From viral social media trends to premium store brand strategies, discover how “dupe” culture is redefining retail. Our new lookbook, “The Trends Driving ‘Dupe’ Culture Mainstream,” reveals why consumers are proudly choosing private labels—like Target’s Market Pantry or Kroger’s Smart Way—and how retailers are elevating these budget-friendly options into preferred choices.
Download now to gain actionable insights into the strategies driving private label success. | 
