The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation

Created together with  Airship

Nine out of 10 of brands say a disjointed mobile marketing strategy is a significant obstacle to their success, according to a new survey of 120 B2C brands from Airship and EMARKETER.

Download our report “The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation,” created together with Airship, to discover what’s behind the disconnect between mobile's importance and companies' ability to execute unified strategies. You’ll discover the barriers to creating an integrated mobile strategy, how brands are monetizing mobile, how mobile can be the gateway to better customer engagement, and more.

17 pages

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