EMARKETER Field Guide to Agentic AI in Marketing

Key stat: By 2026, 127.2 million Americans—36.7% of the population—will be using generative AI, according to our forecast.

Just two years after ChatGPT's launch, marketing is entering a new era of artificial intelligence. Agentic AI represents the next frontier, where AI systems autonomously execute tasks, make decisions, and evolve through experience.

Download this comprehensive field guide to discover frameworks for responsible AI integration, leading platforms and solutions in the agentic AI landscape, and how to leverage autonomous agents for hyper-personalized customer interactions.

20 pages

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EMARKETER Field Guide to Agentic AI in Marketing

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