US TV and Connected TV Ad Spending Forecasts

Streaming Inventory Blossoms but Trails Linear TV Significantly

Connected TV (CTV) ad spending will hit $33.35 billion in 2025, a 15.8% YoY increase, according to our forecast.

Thanks to major streaming services launching ad tiers and inventory growing exponentially, the TV advertising landscape is undergoing a dramatic transformation. Download our analyst report, “US TV and Connected TV Ad Spending Forecasts H2 2024,” compliments of MNTN, to discover what this means for advertising strategies and viewer behavior.

You’ll learn:

How streaming ad prices are declining due to increased inventory supply
Why linear TV still dominates ad viewing time despite declining overall viewership
What's driving the emergence of new billion-dollar CTV advertising players
How advertisers are evaluating the relative value of linear TV versus CTV

8 pages

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US TV and Connected TV Ad Spending Forecasts

Compliments of

Streaming Inventory Blossoms but Trails Linear TV Significantly

You’ll learn:

Download Now