Integrating Generative AI: A Roadmap for Marketing Leaders

Live Webinar:
Thursday, December 12 at 2pm ET / 11am PT

90% of creators believe generative AI tools can help save time and money while supporting creative brainstorming, according to Adobe's September 2024 AI and Creative Frontier Study.

As marketing teams race to unlock personalization at scale, generative AI emerges as the transformative solution. Yet many organizations still grapple with implementation challenges and maintaining creative standards while accelerating content creation.

Join us for a Tech-Talk Webinar, presented by Adobe, to learn:

Essential roles and skills needed for AI-powered marketing
How to establish brand guardrails and optimize AI-generated content through analytics
Strategies for seamlessly integrating AI tools with existing martech stacks
Methods to enhance creative team collaboration while preserving quality standards

Presenters

Aloke Fernandes

Director, Global Media Center of Excellence, Adobe

Dana Zellers

Senior Director, Lifecycle Marketing, Adobe

Luiz Maykot

Senior GenAI Strategist, GenStudio, Adobe

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

*Speakers subject to change

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