Linear TV: The Video Format Where Consumers Spend the Most Time

Key stat: US adults spend 2 hours and 55 minutes daily with traditional TV, outpacing subscription OTT (1:49), social video (0:52), and YouTube (0:36), per EMARKETER’s forecast.

While streaming and social video continue to grow, linear TV remains the dominant force in video consumption. New research reveals that traditional television not only commands the highest share of viewing time but also delivers strong advertising performance metrics.

Insights from our Top Charts collection include:

Viewers show higher attention rates during linear TV ads versus connected TV
Sports content drives increasing CPMs in linear television
TV viewing leads simultaneous online shopping activities

Download the full report to explore all five charts and understand the trends driving linear viewership and advertising.

5 pages

Download Now

* First Name:

* Last Name:

* Business Email:

* Company:

* Job Title:

* Country:

* Company Size:

* Do you currently buy linear TV ads?

Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes the EMARKETER FYI.

By clicking "Submit," you agree to receive marketing emails from EMARKETER and WideOrbit; and you consent to EMARKETER sharing your registration information with WideOrbit. You also accept EMARKETER's Terms and Privacy Policy. Learn about WideOrbit's privacy practices here.

Linear TV: The Video Format Where Consumers Spend the Most Time

Made possible by

Insights from our Top Charts collection include:

Download Now