Navigating the CTV Frontier: Ad Spending Trends to Watch in 2025

Live Webinar:
Wednesday, December 4
at 2pm ET / 11am PT

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast.

While linear TV maintains dominance in ad exposure, streaming platforms are revolutionizing the market with new ad tiers and advanced targeting. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV (CTV) landscape in 2025 and beyond.

Join us to learn:

How streaming services will evolve from three major ad players to nine billion-dollar businesses by 2026
Why increased ad inventory from new streaming tiers is affecting CTV ad pricing
What's driving the disparity between viewing time and ad exposure across platforms
Plus! Get your questions about CTV ad spending answered live!

Presenters

Ross Benes

Senior Analyst, EMARKETER

Tim Edmundson

Director of Content and Research, MNTN

Moderator

Jeremy Goldman

Senior Director, Content Briefings, EMARKETER

*Speakers subject to change

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