Accelerate Direct-to-Consumer Personalization by Fixing the Frankenstack

Marketers face the challenge of turning vast data into a clear, unified customer view for effective personalization. Join our Tech-Talk Webinar, featuring guests from TransUnion® and Snowflake, to see how direct-to-consumer brands are transforming complex “frankenstacks” into efficient, cloud-based systems that accelerate insights and action. Discover how to use first-party data for faster personalization, effectively manage consumer data, and more.

Presenters

Sam Shapiro-Kline

Director, Product Marketing,
TruAudience Identity Solutions, TransUnion

Mark Rose

Senior Director, Market Strategy, TransUnion

Karl Rosen

Industry Principal, Marketing and Advertising,
Snowflake

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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