How Marketing Teams Can Manage The Customer Data Balance of Power

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Companies now involve 28 people in the tech purchasing process on average, compared to only 20 just two years ago, according to Foundry data.

It’s clear: key stakeholders no longer fly solo. To succeed, marketing, data science, and IT need to be each other's wingman. Join us for a Tech-Talk Webinar, presented by Redpoint, to discover how to build an infrastructure that works for everyone, while maintaining strict governance protocols.

You'll learn how to:

Design flexible architectures for evolving data needs
Optimize data quality to achieve business goals
Develop user-friendly systems for cross-functional teams
Maintain compliance in a growing privacy landscape

Presenters

Steve Zisk

Product Marketing Principal, Redpoint Global

Jennifer Fleck

Senior Principal, Global Business Advisory, Slalom

Heather Roth

Director, Digital Strategy, Slalom

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

*Speakers subject to change

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