US Sports Streaming 2025: What’s Driving Viewership and Spending

Live Webinar:
Monday, November 18
at 2pm ET / 11am PT

Key stat: Digital live sports viewers will reach 127.4 million by 2027, surpassing traditional TV sports viewership, according to EMARKETER’s forecast.

Sports leagues continue to place more games exclusively on streaming services. As platforms secure major rights deals, digital viewership is overtaking traditional TV. In this Meet the Analyst Webinar, senior analyst Ross Benes explores what’s reshaping the sports media landscape, including the growing audience for women’s sports, the impact of sports betting on viewership and revenue, seasonal variations in ad inventory, and more.

Presenters

Ross Benes

Senior Analyst, EMARKETER

Josh Linforth

Chief Revenue Officer, Genius Sports

Moderator

Jeremy Goldman

Senior Director of Client Briefings, EMARKETER

*Speakers subject to change

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