Commerce Media Explainer

Can the Success of Retail Media Translate Into New Arenas?

Retail media ad spending is on track to exceed $54 billion this year, according to EMARKETER’s forecast.

Now, other industries are looking to replicate this success by monetizing their first-party data. But will advertisers show interest? Our new analyst report, “Commerce Media Explainer,” examines the potential of commerce media as they enter a crowded digital advertising landscape.

Key insights you’ll learn from the report include:

Commerce media networks are united by their use of first-party purchase data for targeted advertising.
Nonretail verticals face unique challenges in adapting the retail media model.
Consumer tolerance for advertising may be lower in non-shopping environments.

12 pages

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Commerce Media Explainer

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Can the Success of Retail Media Translate Into New Arenas?

Key insights you’ll learn from the report include:

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