Over a third of US brands and agencies (37%) say they lack the necessary first-party data for targeting and activation, according to November 2023 data from the Interactive Advertising Bureau.
However, AI-driven personalization is proving to be the solution, revolutionizing the media and marketing landscape, transforming how brands engage with their audiences and deliver value. Join us for a live Tech-Talk Webinar, presented by Intent HQ. Our guest will explore how brands are unlocking the potential of AI to drive customer engagement and business growth. |