Women's Sports and Gambling Drive Viewership Gains
In just two years, women's sports viewership has more than doubled, with projections showing 4.6 billion viewers by next year.
The digital sports landscape is undergoing a historic transformation. Our latest analyst report examines how digital platforms have overtaken traditional TV as the primary medium for live sports consumption. Discover how the increasing traction of women’s sports is encouraging new brands to advertise during games and the impact of TV networks and sports leagues embracing gambling.
Download the report to explore the changing dynamics of sports media consumption. |