Two-Year Rebound for the Second Largest Ad Spender Continues, But Will Tail Off Next Year
Key stat: Consumer packaged goods (CPG) will close out 2024 having spent nearly $50 billion on digital advertising, a 16.6% YoY increase, according to EMARKETER’s forecast. But that growth is expected to slow in 2025.
This analyst report explores the CPG industry’s standout year, detailing its record-high share of the digital ad market. Explore how CPG subcategories performed, the ad channels driving success, and how its spending compares to other top industries.
Download the report for a comprehensive look at the CPG ad landscape as we head into 2025. | 
