Turning TV Into a Retail Powerhouse

108.7 million US consumers will be shoppable media buyers by 2027, representing 46.6% of total digital buyers, according to EMARKETER’s forecast.

The living room TV is no longer just for brand awareness—it’s becoming a powerful retail channel. This report, based on a survey of 1,153 US consumers, examines how shoppable media is transforming TV into a platform that drives both upper-funnel engagement and lower-funnel conversions.

Download the full report to learn how to leverage TV’s evolving role in the consumer purchase journey.

Key insights from the report include:

TV drives product discovery, with many finding new items through shows
Mobile devices facilitate TV-inspired shopping, as most start their product search online
Consumers value TV show-product alignment when making purchase decisions

10 pages

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Turning TV Into a Retail Powerhouse

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Key insights from the report include:

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