US CTV Time Spent vs. Ad Spending 2024

YouTube and Netflix Keep Leading the Pack

YouTube is the only streaming service to receive more than 20% of both US connected TV (CTV) ad revenues and time spent, according to EMARKETER forecasts.

As ad dollars pour into CTV, emerging services like Tubi and Paramount+ are doing their best to steal viewers and revenue from the established players. Download our analyst report, “US CTV Time Spent vs. Ad Spending 2024: YouTube and Netflix Keep Leading the Pack,” compliments of MiQ.

You'll learn:

How Netflix, Max, Disney+, and other streamers are expanding their ad-tiers
What’s behind YouTube’s gains in viewing time
Ways free ad-supported services like The Roku Channel and PlutoTV are gaining traction

10 pages

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US CTV Time Spent vs. Ad Spending 2024

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YouTube and Netflix Keep Leading the Pack

You'll learn:

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