First- and Third-Party Data: A Winning Duo to Accelerate Marketing Outcomes and Revenue Growth

Building brand loyalty and increasing sales starts with a comprehensive understanding of your customers. Join us for a Tech-Talk Webinar, presented by Epsilon. Our guest will demonstrate how integrating first- and third-party data can offer a complete view of your customers, enhance marketing campaigns, and deliver personalized experiences that drive business outcomes.

You will learn about:

Strategies to maintain clean and accurate first-party customer data
Why third-party data is crucial for true data-driven marketing
Actionable steps to tackle customer data challenges
Plus! Gain insight from Epsilon’s exclusive customer data to inform your strategic decisions

Presenters

Gillian MacPherson

Vice President, Data Product Management, Epsilon

Greg Cardone

Senior Director, Data Strategy & Analytics, Epsilon

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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