US Ad Spending by Industry 2024

A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics

Telecom will lead all industries in digital ad spending growth in 2024 at 20.9%, and retail will top digital spending with $83.09 billion, according to our forecast.

Nearly every US industry outperformed our ad spending expectations in 2023, and most will see growth accelerate in 2024. Download our analyst report, “US Ad Spending by Industry 2024: A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics,” made possible by Ansira.

You'll learn:

Which industries will spend the most on digital advertising this year and next, and which will grow spending the fastest
How political ad spending will distort the metrics for traditional media this year
The verticals that over-index on social media

12 pages

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US Ad Spending by Industry 2024

Made possible by

A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics

You'll learn:

Download Now