Affiliate Marketing 2024: As Google Shifts, A Schism Forms Between Data Haves and Have-Nots

As Google Shifts, A Schism Forms Between Data Haves and Have-Nots

Key stat: US affiliate marketing ad spending is forecast to exceed $15 billion by 2028, according to EMARKETER.

Affiliate marketing is gaining visibility thanks to inroads into the creator economy, connected TV (CTV), and commerce media. Download our analyst report, “Affiliate Marketing 2024: As Google Shifts, a Schism Forms Between Data Haves and Have-Nots,” made possible by Awin, to discover what will drive the next phase of affiliate marketing’s growth.

You'll learn:

Ways publishers are navigating the challenges presented by factors like Google updates and growing advertiser interest in TikTok
The impact of advertisers’ growing interest in leveraging publishers’ first-party data
How smaller players in the space are gaining momentum

14 pages

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Affiliate Marketing 2024

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As Google Shifts, A Schism Forms Between Data Haves and Have-Nots

You'll learn:

Download Now