Revolutionizing Media Measurement to Maximize Ad Campaign Impact

“Breaking through the digital clutter” is ranked a top challenge many marketers face today. It’s challenging to reach the right customers with the right message at the right time—and brands are struggling to measure which of their advertising efforts drove conversions. Publishers and advertisers seek accurate ad attribution while keeping consumer data privacy top-of-mind.

Mastercard Media Measurement takes a privacy-centric approach, using Mastercard's aggregated and anonymized transaction insights combined with proprietary analytics methodologies. The media analytics solution can accurately tell advertisers which campaigns drove impact based on real spend data and patented analytics.

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How publishers are mastering measurement in today’s landscape
Why a privacy-centric approach to measurement matters
How Mastercard approaches media measurement leveraging real, first-party data

5 pages

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Revolutionizing Media Measurement to Maximize Ad Campaign Impact

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