Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media

Live Webinar:
Thursday, September 19 at 2pm ET / 11am PT

In 2024, retail media ad spending is expected to exceed $54 billion, while total digital ad spending will top $302 billion, per EMARKETER’s forecasts.

Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold by the retailer. In this Meet the Analyst Webinar, Sarah Marzano, our principal analyst, will break down the basics of non-endemic advertising—including key players and notable partnerships—to help you understand the implications it will have on retail media strategies.

You’ll learn:

The current state and adoption of non-endemic advertising
Non-endemic ad strategies for both on- and off-site environments
How this tactic can increase revenues and enhance the value of first-party data
Plus! Ask your questions live to get personalized insights on what lies ahead for non-endemic ads

Presenters

Sarah Marzano

Principal Analyst, EMARKETER

Megan Harbold

Vice President, Product Marketing, Skai

Moderator

Jeremy Goldman

Senior Director, Content Briefings, EMARKETER

*Speakers subject to change

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