Chrome’s New Path for Privacy

A Consent-Based Model Means De Facto Cookie Deprecation

Key stat: Over 80% of Chrome traffic could become cookieless under Google’s new consent-based model, according to an EMARKETER survey.

Download our analyst report to understand how Google’s U-turn on third-party cookies will impact your targeting strategies and why it's crucial to continue exploring cookieless solutions like the Privacy Sandbox.

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Chrome’s New Path for Privacy

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A Consent-Based Model Means De Facto Cookie Deprecation

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