An infographic guide for marketers looking to elevate their CTV ad strategy
Connected TV (CTV) has become a key channel for digital advertisers. Over half of the US population (52.7%) will choose streaming services with ads this year, according to EMARKETER’s forecast.
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring our proprietary forecasts and TripleLift research to life, outlining major trends in CTV advertising. See how ad experiences are driving new strategies, how personalization reduces ad fatigue, and explore the variety of ad formats now available. | 
