Programmatic Advertising Forecast and Ad Tech Trends H2 2024

Key stat: Programmatic is the prevailing way to reach consumers digitally, accounting for over 9 in 10 display ad dollars (91.3%) in 2024, according to our forecast.

Download our analyst report to discover spending forecasts for connected TV and mobile, ways retail media and other walled gardens will gain in influence, and more.

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Programmatic Advertising Forecast and Ad Tech Trends H2 2024

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Key stat: Programmatic is the prevailing way to reach consumers digitally, accounting for over 9 in 10 display ad dollars (91.3%) in 2024, according to our forecast.

Download Now