Many advertisers likely have connected TV (CTV) on their wish lists. Already, 7% of US adults have made a purchase through a CTV platform, according to EMARKETER research. And by 2025, the number of US shoppable media buyers will top 100 million, accounting for over 38% of internet users.
Set aside 5 minutes, and gain actionable insights with our 5 Top Charts. Inside, you’ll learn about the growth of ad-supported video on-demand, what ecommerce product categories are projected to fill the most stockings, the power of the second screen, and more. |