Ad Creative at Every Stage of the Funnel

Live Webinar:
Tuesday, July 23 at 11am ET / 8am PT

Pro Tips to Drive Engagement from Awareness to Purchase

Creative is critical for ad performance, but knowing the right type of creative to use how and when can be a challenge. When you take audience nuances such as age, location, and household income into account, it gets even trickier. What really moves the needle—discounts or sleek design? Humor or product features?

Join us for a live Tech-Talk Webinar, presented by Smartly. Our guest will share findings from new exclusive research of 9,500+ consumers across six countries to better understand what creative makes the right connection.

You’ll walk away with insights you can put into action, such as:

Which type of creative to use for top of funnel awareness building versus lower funnel to drive a purchase
Generational variations in creative preferences: what channels do they prefer and the creative they want to interact with
When and how elements like price or humor make an impact on ads

Presenter

Sarah Hiraki

Head of Creative, EMEA and APAC, Smartly

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

*Speakers subject to change

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