Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy

We are witnessing a pivotal moment in the creator economy. Skeptical marketers now have no choice but to embrace creator content. Leading brands are shifting budgets from traditional and digital media to influencer marketing. Meanwhile, top creators are moving beyond brand deals, building thriving businesses independently. 

Traditional brands must now compete with those creators for consumer attention and spending. That’s changing how marketers and creators approach brand deals as the creator economy comes of age.

Join us for a special fireside chat between EMARKETER’s Vice President and Principal Analyst Jasmine Enberg and Vice President Marissa Coslov. Jasmine will discuss:

• The evolution of the creator economy: How creators are turning online success into booming businesses
• Strategic insights for brands: Effective ways to collaborate with creators and leverage their influence
• Monetization strategies for creators: How creators can build sustainable businesses beyond brand deals