The Shift in Search: Insights into Social and Retail Media Trends

Live Webinar:
Wednesday, July 17 at 2pm ET / 11am PT

Google’s no longer the only name in the search game. Consumers are increasingly turning to social and retail media platforms for product research. Younger generations are driving the shift to social search. Meanwhile, Amazon is the top choice for product searches among US adults.

Join our senior analyst Evelyn Mitchell-Wolf for a Meet the Analyst Webinar to learn how consumer habits are transforming search advertising, and how to enhance your search strategies across social and retail media platforms.

You’ll walk away with the latest on:

How social media platforms are adapting to support user search habits
Why retail media search is set to boost ad spending growth over the next few years
Which retailers are capturing the majority of search ad budgets
The implications of generative AI, including AI-powered chatbots and search functionality

Presenters

Evelyn Mitchell-Wolf

Senior Analyst, EMARKETER

Armen Adjemian

Co-Founder and CEO, DISQO

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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