EMARKETER Field Guide to Identity Resolution and Alternative Identifiers

The impending deprecation of third-party cookies is the main factor leading advertisers to consider alternative identifiers. But there are many other reasons to experiment with non-cookie solutions, including mounting privacy laws and the need to connect identity across multiple digital platforms.

Download a free copy of EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers.” You’ll gain insight on privacy laws and consumer privacy concerns, ways identity solutions can help identify households, alternatives to traditional identifiers, and more.

17 pages

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EMARKETER Field Guide to Identity Resolution and Alternative Identifiers

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