As linear TV loses its prominence, connected TV (CTV) is rapidly becoming one of the fastest-growing advertising channels. CTV is projected to account for one-third of combined US linear and CTV ad spending this year, up from under one-tenth in 2019, according to EMARKETER’s forecast.
Stay ahead in the evolving CTV landscape with a copy of our roundup, “The Big Shifts Behind CTV’s Blockbuster 2024.” Inside, you’ll find EMARKETER charts and analysis on CTV’s latest developments, including the shift to digital upfront spending, the effects of ad-supported streaming services, the synergy between CTV and retail media, and much more. | 
