Unpacking the Region’s $2 Billion Opportunity
Brazil and Mexico, Latin America’s two largest retail and advertising markets, will be pivotal in shaping the regional retail media landscape.
Together, these powerhouses will drive over 80% of the region’s retail media ad spending, boosting the market to $5.45 billion by 2028, according to EMARKETER’s inaugural regional forecast. The implications are global as well.
Download a copy of our analyst report, “Latin America Retail Media Trends 2024,” to explore how first-party data, new advertising solutions, and shifting consumer habits are driving advertisers to retail media platforms. | 
