Retail Media Ad Spending Forecast H1 2024

Off-Site Ads’ Rise Sparks a New Era

US retail media is booming, even though measurement and execution challenges persist. Spending is projected to hit nearly $55 billion this year.

Download a copy of our analyst report, “Retail Media Ad Spending Forecast H1 2024,” to discover how retail media has become integral to advertisers’ plans. Inside, you’ll learn where budgets are shifting, how first-party data drives retail ad spending, the role of connected TV, and more.

11 pages

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Retail Media Ad Spending Forecast H1 2024

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Off-Site Ads’ Rise Sparks a New Era

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