Path to Purchase: Moving from Awareness to Conversion

Seventy-two percent of US consumers use multiple channels before making a purchase decision, reflecting the change of the traditional marketing funnel, according to our latest survey of over 1,400 US consumer goods shoppers. Marketers must adapt to this complex, digitally-driven journey by embracing new omnichannel strategies.

Join us for an exclusive panel-style webinar with EMARKETER’s retail and ecommerce experts, Suzy Davidkhanian, Blake Droesch, and Sarah Marzano.

• The integration of digital actions with in-store experiences
• Insights into omnichannel tactics for enhancing product discovery, including AI
• The role of loyalty programs to encourage repeat purchases and customer data collection