The 2024 Top 100 Advertisers Search Report

Live Webinar:
Tuesday, June 11 at 2pm ET / 11am PT

How Sentiment in Search Behavior Fuels Consumer Consideration

People search online because they care about a topic. By looking at those search results, marketers can understand how consumer sentiment changes over time.

From Amazon to Nike, Captify’s analysis of search data for the world’s largest advertisers reveals their rankings in sentiment and search volume. The findings reveal key details about advertising effectiveness, brand perception, and key product attributes.

Join us for a live Tech-Talk Webinar, presented by Captify. Our guest will share exclusive learnings about what drives interest for top performers across industries. You’ll find out:

Why the connection between search, sentiment, and consideration matters to marketers
How the world’s largest advertisers rank both overall and by industry
How these insights apply to real-world campaigns and strategies

Presenter

Isaac Gerber

Global Director of Insights, Captify

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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