Sorry, this complimentary report is no longer available. If you're an EMARKETER subscriber, please click here to access the report. If you want to become a subscriber, click here to learn more about EMARKETER PRO+.
Politics Boosts Linear TV, Streaming Services Push Ad Tiers
Although political ad spending on connected TV (CTV) grew over 500% in four years, linear TV will still account for more than half of all election advertising in 2024.
Streamers are increasingly promoting ad-supported tiers as a way to stem subscriber churn and boost their revenues. The upcoming presidential election and the Summer Olympics are two factors services hope will drive ad buyers to spend their dollars.
Download a copy of our analyst report, “US TV and Connected TV Ad Spending Forecasts H1 2024,” to learn the latest trends in linear and CTV ad pricing, spending, inventory, and more. | 
