EMARKETER Roundup: How the Creator Economy is Changing in 2024

Creators are diversifying their revenue streams beyond influencer marketing, leading to increased competition with brands for consumer spending.

Learn more about the trends shaping this growing marketing category in our Roundup, “How the Creator Economy is Changing in 2024.”

This exclusive white paper will explore:

  • How creators are expanding their revenue streams beyond traditional influencer marketing, and what this means for brands.
  • Insights into the shift towards direct-to-consumer monetization.
  • The impact of the rise of tipping, subscriptions, and merchandising on influencers.

The space is changing fast. Stay up to date with this EMARKETER Roundup.

11 pages

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