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As Seasonal Sales Growth Slows, How Should Brands and Retailers Stay Competitive?
Back-to-school sales growth has outpaced total retail sales every year since 2021, when students returned to in-person classes after the pandemic.
Sales are still on the upswing, but growth is losing momentum, with only a 3.2% increase forecast for 2024, according to EMARKETER.
Download our analyst report, “5 Charts on 2024 Back-to-School Shopping.” Inside, you’ll learn what’s driving growth, where sales are plateauing, and the differences between the K-12 and college markets. | 
