What Happens When Consumers Stop Clicking?

Live Webinar:
Tuesday, May 21 at 2pm ET / 11am PT

New Research, Tactics, and Creative Secrets For Marketers

Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more. For marketers, it doesn’t add up

Join us for a live Tech-Talk Webinar, presented by Infillion. Our guests will share exclusive research on current consumer habits around clicks, and the success story of how fitness wearable brand WHOOP supercharged its CTR to 9.1%.

You’ll walk away with:

Ideas for harnessing non-click behavior for brand engagement
Creative tactics to capture attention in a saturated media environment
Strategies to detect and mitigate click fraud

Presenters

Amanda Conrad

Senior Director of Product Management, Infillion

Mike Montiel

Brand Media Manager, WHOOP

Moderator

Henry Powderly

Senior Vice President, Media Content and Strategy,
EMARKETER

Register Now

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* How are you buying your media?

What client KPIs do you typically work with?

Clicks (CTR)

Conversions or sales

Lift in brand awareness

Lift in purchase intent

Other KPIs

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