Brand Safety 2024: Navigating a Perfect Storm of Risks

In a year when risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical.

Join us for an exclusive webinar with EMARKETER’s Paul Verna, vice president of content. Learn how to safeguard your brand against AI risks, the perils of misinformation in a US presidential election year, connected TV ad fraud, and more.

We’ll share our reliable forecasts, and:

Examine how ad spending trends are increasing brand risk in 2024
Analyze changes in social media content moderation
Discuss generative AI’s impact on brand vulnerability to harmful content
Recommend risk mitigation tactics for marketers

Presenters

Paul Verna

Vice President, Content, EMARKETER

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

Watch Now

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