Make Sense of TV Ad Measurement in 2024: What You Need to Know

Live Webinar:
Thursday, May 16 at 2pm ET / 11am PT

The shift from linear to connected TV continues to alter the measurement landscape, giving rise to a multicurrency market and prompting more advertisers to look beyond Nielsen, the legacy currency provider.

But the industry isn’t ready to support multiple currencies at scale, according to the American Association of Advertising Agencies (4A's).

During this Meet the Analyst Webinar, our senior analyst Evelyn Mitchell-Wolf will cover everything you need to know about these ongoing transitions.

You’ll walk away with up-to-date information on:

The strengths and weaknesses of major currency providers and their offerings
Where things stand with contextual taxonomies and show-level transparency in reporting
What cookie deprecation means for attribution and outcomes-based measurement in the converged TV market

Presenters

Evelyn Mitchell-Wolf

Senior Analyst, EMARKETER

Brian Mandelbaum

CEO and Co-Founder, Attain

Moderator

Marissa Coslov

Vice President, EMARKETER

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