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Amazon Prime Video Soars to the Top of the AVOD List, While Digital Pay TV Slows TV’s Fall
Nearly 75% of the US population—well over 250 million people—will watch over the top (OTT) streaming video this year, EMARKETER forecasts.
For many services, opportunities for viewership growth lie in ad-supported subscription tiers. But free-ad supported TV, such as The Roku Channel and Freevee, is also on the upswing.
Download our analyst report, “US OTT and Pay TV Viewership Forecast 2024.” Inside, we break down which platforms are leading in viewership growth, how viewers are accessing OTT services, what the rise in digital pay TV means, and more. | 
