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What Content Production Slowdowns Mean for Marketers
The number of original US scripted series for both linear TV and streaming fell 14% YoY in 2023, according to data from FX Networks. Several factors drove this downturn, including the aftermath of industry strikes and a strategic pivot among streaming services towards profitability.
Viewing habits are shifting as well.
For marketers and advertisers, this means a change in the avenues for audience engagement. Download a complimentary copy of our analyst report, “The End of Peak TV” to learn where the opportunities lie in the changing content landscape. | 
