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Shifting US Video Subscription Revenues Benefit Netflix, YouTube, and Amazon
Subscription revenues are shifting from pay TV to OTT services such as Netflix, YouTube, Max, Disney+, Peacock, Hulu, and more. And it’s not just because viewers want to avoid watching ads: Streaming customers are increasingly choosing ad-supported plans to save money.
This year, US adults will pay around $133.15 billion for TV and streaming video subscriptions, according to EMARKETER’s forecast. More than half of US video subscription revenues will go to streaming services by the end of 2025. But growth rates are slowing as the OTT market matures and customers become more price-sensitive.
The digital video landscape is quickly evolving as subscriber loyalty wanes, viewers become more accustomed to watching sports and other live TV programs digitally, and services make moves to stand out.
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